Our brand core story

For decades, MTU has stood for outstanding engineering, innovative strength, and maximum precision in aviation. But what really drives our company is more than just technology. It’s our unwavering passion for engines—a passion marked by our technological excellence and that at the same time defines MTU’s identity.

That’s why the claim “Passion for Engines” is much more than a slogan: It’s an expression of our employees’ enthusiasm—the passion with which they set new standards and drive innovation forward every day. The claim gives this attitude a common language and connects all areas of MTU. It stands for a deep commitment that goes far beyond technological excellence; for a culture in which passion, precision, and a focus on the future go hand in hand. That’s how individual expertise becomes a collective mission—to shape the aviation of tomorrow with passion.

“Passion for Engines” not only conveys a strong emotional identification within the company, it also sends a powerful signal to the outside world. It makes clear that behind every engine lies technical expertise as well as a deep commitment to quality, safety, and progress. In this way, we create trust—and a strong, credible brand that inspires and connects.

This attitude can now also be experienced visually thanks to the further development of the corporate design—for example, with new primary colors that symbolize innovation and passion. The result is a harmonious brand image that combines technology and emotion and clearly differentiates MTU from the competition.

MTU’s life breath isn’t just technology – it’s passion!