Introduction
This section describes the general look and feel of the MTU brand and sets uniform standards for websites, service portals and other digital projects. However, the principles introduced here are to be understood primarily as a guide, since actual implementation may differ due to widely varying development environments and user requirements.
- The aim of the sections “Guidelines for developers,” “Development of service applications” and “Branding in the digital domain” is to implement uniform design standards throughout MTU.
- The various operating concepts are to be aligned with each other so that operation feels similar to the user across all applications.
- Specifications are based on MTU’s corporate design elements that have already been defined in the brand.
- The principles described here should be implemented as comprehensively as possible and are to be considered as guidelines for design. This applies in particular to external presentation, but also to applications for internal use.
Do you have tips, questions or suggestions for improvement? We welcome your feedback!
Please get in touch with the head of the AEE team.
We’re keen to see this guide evolve and grow, just as we’re sure you are.