Brand

Brand positioning

MTU Aero Engines is positioned in the market as one of the leading technology and service partners for engines of all thrust and power classes for commercial and military aviation. Our use of internally developed, innovative technologies and high-tech repair processes results in efficient and sustainable products and solutions for the aviation of tomorrow: reducing fuel consumption, emissions and noise. Yet MTU is already looking beyond this to the day after tomorrow, working to make emissions-free flight more than just a vision.

Brand house

The brand house of MTU Aero Engines consists of the umbrella brand MTU Aero Engines and the sub-brands MTU Maintenance and MTU Power (see figure).

  • The MTU Aero Engines logo represents our entire company.
  • Subsidiaries with the suffix Aero Engines in the company name also use the MTU Aero Engines logo.
  • The MTU Maintenance logo and the MTU Power logo represent a specific business area of MTU Aero Engines, yet their affiliation is still clearly recognizable.

The MTU company logo is used for:

  • MTU Aero Engines
  • and its subsidiaries:
    • MTU Aero Engines North America
    • MTU Aero Engines Polska

The MTU Maintenance logo is used for the subsidiaries:

  • MTU Maintenance Berlin-Brandenburg
  • MTU Maintenance Dallas
  • MTU Maintenance Canada
  • MTU Maintenance Hannover
  • MTU Maintenance Zhuhai
  • MTU Maintenance Lease Services
  • MTU Maintenance Serbia

The MTU Power logo is used for the brand:

  • MTU Power