Corporate design–a unique, recognizable image
Corporate design entails the visual appearance of a company. As an essential element of the corporate identity, corporate design should be used for all communication media, regardless of whether it is intended for internal or external communication.
The appearance of a company’s brand in combination with everything it stands for is also how it is perceived! Corporate design (CD) is the visualization of MTU Aero Engines that is synonymous with technical knowledge, precision and market leadership. When corporate design is applied consistently, the company image is sustained and positively influenced.
The following guidelines present basic elements of the design system. In addition, sample templates are available for individual configuration of the elements. By following these guidelines, we can build on an unique, recognizable image worldwide.
