Print media
newThe correct use of our corporate design elements helps sustain our image as a reliable and flexible business. For this reason, when creating media, it is vital that we observe the most exacting quality standards.
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The correct use of our corporate design elements helps sustain our image as a reliable and flexible business. For this reason, when creating media, it is vital that we observe the most exacting quality standards.
Posters are forms of external and internal communication for announcements, signage and notices of bulletins, campaigns, events, etc.
Example of a poster in DIN-A1 format as a stand display / A-board
To make sure posters comply with MTU’s uniform appearance, we have defined a basic design that is easy to adapt to the requirements of various formats. The layout consists of a large content box and an open space area, placed one above the other in a particular ratio.
The content box showcases the topic to be communicated. Creators have a good amount of freedom in the presentation and design so as to meet the respective requirements. However, they must adhere to the basic specifications of MTU’s corporate design. Possibilities here include image material, color blocks and overlapping texts, e.g. in the form of larger and easy-to-read headlines. The content box should be designed in such a way that it stands out visually from the background.
As a default, the open space area has a white background and features the MTU corporate logo as the most important element. In addition, there is an option to display supplementary texts, boilerplate with URLs, social media icons...
Event announcements should always be in DIN A1 format. Depending on how much information is to be presented, there are 1-column and 2-column versions available.
An MTU Word template also exists for the 2-column version.
| Text type | Font | Size/line spacing/tracking | Typeset | Color |
|---|---|---|---|---|
| Title heading 1-column | Noto Sans Regular | 165 pt tracking 0 | left-justified | MTU dark blue |
| Title heading 2-column | Noto Sans Regular | 105 pt tracking 0 | left-justified | MTU dark blue |
| Running text 1-column | Noto Sans Regular | 48 pt/52 pt tracking 0 | left-justified | MTU gray-5 |
| Running text 2-column | Noto Sans Regular | 32 pt/40 pt tracking 0 | left-justified | MTU gray-5 |
Certificates are issued for various purposes or occasions.