Brand

Making our brand visible

The brand essence is the visual core of our brand—it forms the basis for all design decisions. Colors, shapes, typography, and visual language interlock to create an unmistakable appearance that brings MTU visually to life.

This chapter provides a shared understanding of the effect our brand creates, how it should be perceived, and what design principles shape its visual identity. The result is a clear, consistent, and concise presence across all media and points of contact.