Printed products are important media that communicate our customer orientation and reliability to the outside world. By using standardized design elements in all media, we strengthen our corporate identity and make our company easier to recognize.
The correct use of our corporate design elements helps sustain our image as a reliable and flexible business. For this reason, when creating media, it is vital that we observe the most exacting quality standards.
Posters are important forms of external and internal communication for announcements, signage and notices of bulletins, campaigns, events, etc.
Example of a poster in DIN-A1 format as a stand display / A-board
To make sure posters comply with MTU’s uniform appearance, we have defined a basic design that is easy to adapt to the requirements of various formats. The layout consists of a large content box and an open space area, placed one above the other in a particular ratio.
The poster design
The content box showcases the topic to be communicated. Creators have a good amount of freedom in the presentation and design so as to meet the respective requirements. However, they must adhere to the basic specifications of MTU’s corporate design. Possibilities here include image material, color blocks and overlapping texts, e.g. in the form of larger and easy-to-read headlines. The content box should be designed in such a way that it stands out visually from the background.
As a default, the open space area has a white background and features the MTU corporate logo as the most important element. In addition, there is an option to display supplementary texts, boilerplate with URLs, or social media icons. If there is sufficient space available, it is also possible to include a campaign logo. The campaign logo must be clearly subordinate to the MTU corporate logo in terms of sequence, positioning and presentation.
The poster design in various formats, including sample use cases
When using a campaign logo, the MTU corporate logo must retain its superior position in the overall design. Below are examples of a campaign logo in use and where it is positioned. If the necessary distance to the MTU logo is missing or there is not enough space in the open space area, it is possible to put the campaign logo in the content box.
Examples of posters with correctly placed campaign logos
Event announcements should always be in DIN A1 format. Depending on how much information is to be presented, there are 1-column and 2-column versions available.
An MTU Word template also exists for the 2-column version.
| Text type | Font | Size/line spacing/tracking | Typeset | Color |
|---|---|---|---|---|
| Title heading 1-column | Corporate A Regular | 165 pt | left-justified | MTU dark-blue |
| Title heading 2-column | Corporate A Regular | 105 pt | left-justified | MTU dark-blue |
| Running text 1-column | Corporate S Regular | 48 pt/52 pt tracking 0 | left-justified | black |
| Running text 2-column | Corporate S Regular | 32 pt/40 pt tracking 0 | left-justified | black |
1-column
2-column
The modular text space corresponds to that used in the brochures.
| Text type | Font | Size/line spacing/tracking | Typeset | Color |
|---|---|---|---|---|
| Title heading | Corporate A Regular | 36 pt | left-justified | MTU dark blue |
| Title subline | Corporate A Regular | 20 pt | left-justified | MTU dark blue |
| Back page / addresses | Corporate S Regular | 8 pt/8 pt tracking 0 | left-justified | black |
| Inner pages heading | Corporate A Regular | 28 pt/30 pt tracking -1 | left-justified | MTU dark blue 85% |
| Subheading | Corporate A Regular | 16 pt/19 pt tracking 0 | left-justified | MTU dark blue 85% |
| Running text | Corporate S Regular | 9,5 pt/11 pt tracking 0 | left-justified | black |
Certificates are issued for various purposes or occasions.
